Adobe Illustrator Color Wheel
It is important for companies to use the right colors because colors can attract certain groups of people. The colors could also give the wrong look for the product that they want to sell, and the color could make the product look worse than if they would have had another color.
Red: Danger, Warning, Love, Power
Green: Nature, Recycling, Sickness, Envy
Blue: Water, Weather, Peaceful, Loyalty
Black: Dark, Evil, Submission, Religion
White: Light, Purity, Neutral, Surrender
Purple: Royalty, Wealth, Romantic, Femininity
Yellow: Happy, Bright, Concentration, Overpowering
Orange: Social, Cheery, Spooky, Independent
Brown: Genuine, Earth, Sad, Dirty